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That’s why it’s so important to get everything right on your Facebook business page.

Mastering your Facebook business page means mastering Facebook Business Manager.

Let’s go back to the Kroger example: The company overview talks about the company as a business, its subsidiaries, and the different types of stores that it has.

This part can be a little boring depending on your type of business.

It’s not what the company does necessarily — that part comes later.Step 1: Business Info It might seem deceptively simple, but it’s the trickiest of them all.First, not very much information appears on the front of your Facebook business page.If you’re looking for different types of milestones, they will be unique to your business but they can fall along the following lines: The company has a history of product innovation (it invented the aviators, after all) so it has quite a few product milestones.More recently, the business started counting each time it passes another million fans: To sum up, if it’s something that you mention to people when you talk to them conversationally about your business, you could consider adding it here. This is where you start to see some of your ROI from Facebook. If you’re a local business, add your telephone number, address, and all other contact information to show people that you exist and that they can find you You should put this information over a map so that people immediately know exactly where you are. It nails the contact information section: Then you must have your website link.

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Here’s what it looks like when you mouse over the name of the account: Step 3: Company Overview The Company Overview section is where you should give as functional a description as possible.

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